Embraces all types of techniques to design, including both technologically and physically. We should realise that they will always be a part of graphic design.

Believes that great design is created by people who love design.

Isn’t about deadlines and briefs. It is an outlet for people to express themselves in a creative way, and to make your own rules.

Exceeds expectations. Designing should be fearless and limitless.

Has a life and tells a story.